Everyone Is Awesome: Lego unveils first LGBTQ playset ahead of Pride Month

From June, LEGO will launch a brand new product – its first-ever LGBTQ+ themed set, named Everyone Is Awesome.

© Courtesy Lego

The 346-piece set contains 11 figures, each with an assigned rainbow color.

The colors of the stripes were chosen to reflect the original rainbow flag, along with pale blue, white, and pink representing the trans community, and black and brown to acknowledge the diversity of skin tones and backgrounds within the LGBTQIA+ community.

“I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love,” the set’s designer Matthew Ashton said in a statement Thursday.

‘Everyone is unique, and with a little more love, acceptance, and understanding in the world, we can all feel freer to be our true awesome selves! This model shows that we care and that we truly believe ‘Everyone is awesome’!’

The Everyone Is Awesome set will go on sale on June 1, to coincide with the start of Pride Month, and costs £30.99.




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