For many readers in the early to mid-aughts, BUTT was something of a revolution. The quarterly indie magazine, with its signature soft pink colours and erotic portraits of gay men, broke ground for pushing against the mainstream and well-groomed aesthetic for something dirtier, raunchier and authentic.
It’s being relaunched with the help of Bottega Veneta (they are the sole advertiser of the new issue). On March 3, the brand is holding a pre-launch event in Paris with a three-day installation at the Palais de Tokyo.
The relaunched cover, shot by Clifford Prince King, features two guys spooning in bed with cover lines like “hung,” “fetish” and “femme” displayed. (Bottega Veneta’s signature triangle emblem features the word “30” for its 30th issue.) After the Paris launch, the 100-page issue will become available in other select stores worldwide and for order online.