BROCKHAMPTON is already a legend. Even their last performance it is a pleasant memory for all to be there, but that was not the final act. The last act is on 17th November 2022. The ultimate BROCKHAMPTON album “The Family”. To be launched without a live concert, without much fuss. To be expected the album will, probably, be sold out in minutes.
At Coachella on April 16, 2022, was their last performance. The band announced on their social media accounts that they would be taking an indefinite hiatus at the conclusion of their performance. And they took down all their social media accounts. Man, I tell you, what a show. Minutes after they let people stay in the hall not believing they will put an end to the act. Some of them were betting it is a PR scam. But they never did PR scams. So… it is real.
BROCKHAMPTON was an American hip-hop collective founded in 2010 as AliveSinceForever in San Marcos, Texas and led by Kevin Abstract. A DIY band, they described themselves: “we are a boyband, not a rap collective.” They write boyband in one word. The importance of using GAY and talking openly about LGBT+ issues in the hip-hop world made them part of our history. They were 15-16 when they started and they are now 25-26 y.o. Astonishing!
Brockhampton brings together a set of elements that at first seem disparate. They are gay, black, white, DIY, ambitious, all-inclusive, and would-be pop stars. They are saturated colours and cinematic aims in a 1.33.1 aspect ratio. They are coordinated and impulsive. They are a relentless work ethic, constant self-documentation, a series of music videos and skits that engage narrative arcs, and near-limitless fan interaction. Brockhampton moves with the audacity to push their artistry as far as they can imagine. Even the late contract with Sony was a huge surprise and an achievement well deserved.
Besides their musical excellence, part of them was openly gay and they raped gay life. Naming GAY. We loved that.
In 2018 they launched the “Gay” capsule collection to be relaunched in 2020 enlisting activists from GLAAD’s Youth Engagement Program for its Kevin Abstract-directed and Ashlan Grey-shot lookbook. The “Gay” capsule represents and empowers the LGBT+ micro-society.
I am a not-so-young guy. But, I have never had such fun with any other band. Just listen to their lyrics. And how much they meant to the GenZ generation. Who said gay legend will not be born anymore?
I will not bother you with more details, you will google their name if you did not know them.
This is their last video to proceed with “The Family” album, as I said to be launched on the 17th of this month.
P.S. Our team’s advice: buy the album as soon as you can pre-order. Will be a collectable one. And will be sold out very fast. The last merch on their website or what remains of it is for pre-order now, but we will see for how long.
By Răzvan Ion