Apple announces new special edition Pride Band for 2023

This Tuesday, Apple announced the launch of a new Apple Watch, the Apple Watch Pride Edition, to celebrate LGBTQ+ Pride Month this June. The new watch consists of a Pride Edition Sport Band with a matching watch face and iOS wallpaper.

The new Pride Celebration watch face and iOS wallpaper honor the combined strength and mutual support of the LGBTQ+ community/ Image via

The design, as described on Apple’s website, “integrates a joyful rainbow of geometric shapes on a white base […] No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.” Included on the design are the original pride flag rainbow colours and five others: black and brown to symbolise both the Black and Latin communities and those who have passed away from or are living with HIV/AIDS, and light blue, pink and white as the colours of the transgender and nonbinary pride flag.


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